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A. Morton Thomas + Associates

Remapping User Experience in Civil Engineering

Content StrategyUI/UXWebsite DesignLead Generation

A. Morton Thomas + Associates (AMT) is an employee-owned, multidisciplinary engineering firm with over 60 years of success providing civil engineering, surveying, environmental, landscape architecture and construction engineering inspection services. AMT has over 525 employees in twenty offices across the Mid-Atlantic and Southeast regions.

CHALLENGE

  • AMT Engineering is a nationally recognized firm with an ENR ranking of 220 and a strong portfolio of complex engineering solutions.

  • The existing website did not reflect the firm’s scale, reputation, or culture.

  • The digital presence needed to support competitive short-listing, client confidence, and talent recruitment.

STRATEGY

  • Redesigned the homepage using large-scale, high-impact photography to showcase project work and expertise.

  • Introduced clear wayfinding elements, refined typography, and stronger calls to action to improve engagement.

  • Updated page titles and project filtering to be more intuitive and accessible to a broader audience.

RESULTS

  • Delivered a modern website that clearly communicates AMT’s expertise, culture, and national standing.

  • Improved site flow and usability, making it easier for clients and candidates to explore projects and services.

  • Created a digital experience that supports both proposal inquiries and recruitment by guiding users quickly and confidently to the information they need.

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Picture This

For AMT Engineering, the proof is in the product. Vitamin fortified the firm’s portfolio and website user journey with large images, bold colors, and an interface that’s easy to navigate. Scrolling through the homepage is a journey through dramatic environmental transformations that highlight AMT’s positive impact on transportation via and the monumental feats of civil engineering the firm is known for.

View Live Site
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Way-Finding Strategy

In terms of navigation, it was important that AMT Engineering’s services, news, and projects be easily accessible and simple to filter. Portfolio users are able to quickly select their relevant industry or project type. Each section features branded overlays that create cohesion coupled with a dynamic look/feel.

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Your Brand’s Next Evolution.

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