Your Brand’s Next Evolution.
Anne Arundel Economic Development Corporation (AAEDC) provides investment, technical assistance and programs that foster community revitalization initiatives. The organization plays a vital role in enhancing commercial districts, improving county infrastructure, increasing agriculture-based business and promoting high-value business sectors such as technology and national security.
Challenge
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AAEDC needed a modern digital platform to attract and retain the attention of business owners, investors, and public-sector leaders.
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The organization required a clearer way to communicate economic development value, resources, and incentives available in Anne Arundel County.
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Visibility and credibility were critical to positioning the county as a competitive destination for business growth and relocation.
Strategy
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Designed and developed a sharp, functional website experience focused on clarity, engagement, and inbound lead generation.
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Structured content to make economic data, startup guidance, and tax incentives easy to find and act on.
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Built a mobile-first, WordPress-based platform with targeted forms supporting business development and resource allocation.
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Executed a comprehensive public relations strategy highlighting Anne Arundel County’s leadership in cybersecurity and technology, including a nationally attended Ft. Meade media tour.
Results
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Established AAEDC.org as a central hub for economic development information and business engagement.
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Increased inbound interest from entrepreneurs, investors, and out-of-state businesses through clear calls to action and mobile-friendly access.
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Generated significant earned media exposure positioning Anne Arundel County as a global center for cybersecurity and innovation, reinforcing AAEDC’s role as a key driver of regional economic growth.
Engaging Business Leaders
AAEDC’s website was crafted to attract and retain the attention of the business community through a sharp, functional user interface that informs and continuously engages the audience. The website has become one of the organization’s most important tools in articulating value to community leaders and public officials who impact the local business climate.
View Live Site
Economic Opportunity Engine
The website provides economic development guidance for owners and investors hoping to start a business or expand an existing business. Economic statistics, motivation for start-ups, and tax incentive information is easy to find and digest while driving the user to engage with clear calls to action that optimize for inbound marketing.
Responsive Business Platform
Built on the WordPress platform, AAEDC’s website is responsive, displaying optimally across multiple devices. The site contains a bevy of web-based forms all targeted to generating leads for new business development, allocation of resources available to small businesses, and bringing businesses into the area from out of State.
Comprehensive Public Relations Strategy
To support AAEDC’s efforts to promote local businesses and highlight Anne Arundel County as a hub for economic development, Vitamin created a comprehensive public relations strategy, with a special focus on the county’s strengths in the fields of cybersecurity and technology. Considered the world’s epicenter for cybersecurity, Anne Arundel County’s Ft. Meade was the focus of a media tour that was organized, managed, and facilitated by Vitamin, all in an effort to promote the vast economic possibilities awaiting businesses who specialize in information security. More than a dozen local and national media outlets attended and AAEDC considered the event a massive success.
