Unsupported Browser

The browser you are using is not supported. Please consider using a modern browser.

Skip Navigation

Baltimore Water Taxi – Branding

Floating a Bold Brand

The Sharpest Way to Ride. The Baltimore Water Taxi connects all neighborhoods surrounding Baltimore’s Inner Harbor. In 2016, Under Armor CEO Kevin Plank purchased control of the business and commissioned Maritime Applied Physics to design and fabricate new boats inspired by a 1920s-era crabbing vessel that was popular among Chesapeake Bay watermen. The result were ten new, black 55-foot Hoopers Island draketail boats that carry 49 passengers. Each boat offers USB ports for charging, bike racks inside and oversized flat screens.

The Time is Now.

Are You Ready?