Your Brand’s Next Evolution.
Located in Maryland, Delaware and North Carolina, Becker Morgan Group is a full-service design firm specializing in architecture, engineering, surveying, land planning and interior design. The firm brings a holistic approach that encompasses the entire design process, from concept to occupancy.
Challenge
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Becker Morgan needed a website that could consistently generate qualified leads across multiple markets and service lines.
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A large, diverse project portfolio required clearer organization to help prospects quickly find relevant experience.
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The digital experience had to perform seamlessly across desktop, tablet, and mobile to support modern research behaviors.
Strategy
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Built a lead-generation-focused content and UX strategy aligned with Becker Morgan’s services and geographic footprint.
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Optimized site navigation, headers, and body copy for local and regional keyword search visibility.
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Designed an intuitive portfolio filtering system to simplify discovery across multiple project categories.
Solution
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Delivered a conversion-driven website generating three to five qualified leads per month through optimized contact forms.
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Implemented robust project filtering across primary and secondary categories to demystify portfolio exploration.
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Launched a fully responsive, mobile- and tablet-friendly experience that adapts seamlessly across devices and orientations.
3 to 5 Qualified Leads Every Month
Becker Morgan’s website was crafted around a user experience and content strategy focused on lead generation. In order to optimize for local geographic keyword searches, Vitamin carefully tuned the website’s content, including navigation, paragraph text, headers and subheaders to mirror Becker Morgan’s service offerings, brand difference and geographic foot print. The result is a way-finding and content path that sees three to five qualified leads submitted each month through the website’s contact forms.
View Live Site
Portfolio Filtering Demystified
Becker Morgan’s website features a robust, yet intuitive project-filtering mechanism that allows site visitors to quickly narrow the vast project portfolio by eight primary categories and as many as thirteen different subcategories.
Mobile & Tablet Friendly
The website quickly and easily shape-shifts to fit any sized device or orientation. The content strategy and user interface strategy that we leveraged enable the website’s styles and content areas to stack neatly above and beside one another.
