Your Brand’s Next Evolution.
Carbone Metal Fabricator brings passion and expertise to the creation of the most visually stunning, custom-fabricated stainless steel and metal products. The equipment, refrigeration, and architectural features produced withstand the stresses of continual commercial use and enhance the allure of high-end residential projects.
Challenge
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Modernize a multi-generation, family-owned fabrication brand known within elite restaurant and hospitality circles.
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Present jewelry-quality stainless steel design, fabrication, and installation work in a way that aligns with premium partner brands.
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Clearly communicate differentiation, craftsmanship, and value while supporting referral-based lead qualification.
Strategy
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Simplified the brand identity to reflect the precision, angles, and craftsmanship of Carbone’s metalwork.
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Designed a custom web UI/UX as distinctive and refined as the final fabricated product.
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Structured content and portfolio storytelling to prequalify referral traffic and guide prospects toward conversion.
Results
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Launched a refined brand and website that generate consistent inbound leads without paid advertising or ongoing SEO efforts.
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Achieved an average of one qualified lead per month through website form submissions.
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Attracted inquiries from high-end residential clients, architects, general contractors, and millwork partners.
UI/UX – Smooth as Silk
From the initial load, to the page scroll, page transitions and site navigation, Carbone’s website is a pristine and elegant experience; attributes that directly borrow from their craft and final deliverable.
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Portfolio
Carbone’s online portfolio is presented with a pristine polish; from the initial load of the entire section to the reveal of each project once a selection is made. Their work is presented online with the same deliberate and detailed attention to detail seen in their metal craft + millworks.
Seamless on Mobile
With architects, specifiers and other decision-making design professionals so often in the field when they see something they like and obtain a referral, the mobile web experience of this website stands up to that of the desktop version; all of the same transitions and reveals translate directly.
