The Time is Now.
In 2021, Catholic Charities, Maryland’s largest private human services provider, embarked on the biggest fundraising effort in the nonprofit’s 100-year history. The $75 million “Greater Promise” capital campaign would propel Catholic Charities for the next century and support nearly 100 programs across 200 locations. To maximize exposure, Vitamin seized upon the campaign’s public launch event at Our Daily Bread Employment Center as the ideal opportunity to initiate a robust PR effort that would attract premier local media and flood the region with the news of the landmark philanthropic effort.