Your Brand’s Next Evolution.
Founded in 2008, Charm City Screen Print delivers the highest quality custom screen printed apparel and embroidered accessories to the Mid-Atlantic and beyond. The team’s commitment to quality is reflected in their industry-leading equipment from M&R utilizing the latest inks from Wilflex including top-of-the-line, multi-headed Tajima embroidery machines capable of producing hundreds of items a day.
CHALLENGE
-
Charm City Screen Print manages more than 44,000 in-stock apparel SKUs, requiring advanced inventory organization and accessibility.
-
Manual data imports were time-intensive, taking up to 30 days and limiting operational efficiency.
-
The brand and website needed alignment to clearly tell the company story while supporting a deep, complex product catalog.
STRATEGY
-
Built a web-enabled, database-driven inventory management system to streamline product imports and updates.
-
Redesigned the website user experience to improve navigation, usability, and product discovery.
-
Remapped the underlying application and refined the visual design to present a cohesive, brand-forward digital presence.
RESULTS
-
Reduced data import time from up to 30 days to just two days, with incremental updates completed in hours.
-
Improved operational efficiency while ensuring the product catalog remains accurate and current.
-
Delivered a scalable digital platform that supports visibility, growth, and a better customer experience.
Faster, Better, Smarter.
The new Charm City Screen Print website solves three issues simultaneously. It provides a platform for consistent branding and marketing, simplifies how customers receive a quote, and uses best practices to enhance functionality and scalability for product import and ecommerce. Hours of research and testing also resulted in a long-term solution for importing indexing and displaying the countless options for apparel stock.
View Live Site
Host with The Most:
Managing an online catalog of over 44,000 products is no small feat. With scalability, SEO and ease of data management in mind, Vitamin separated the image database leveraging Cloudflare as the image host. This allows for the simple purchase of additional storage to coincide with company growth while also greasing the runway for faster data imports.
And I Quote:
Charm City Screen Print uses a quote system for their B2C transactions rather than direct e-commerce. Vitamin integrated receiving quotes into the checkout process, making it easier for customers to add items to their cart and start the design for their custom clothing and accessories.
