Your Brand’s Next Evolution.
Continental Realty Corporation is a real estate acquisitions and management company with 55 years of experience, approximately 300 highly trained and tenured employees and $1.5 billion in assets. The company owns and operates every single one of its properties, giving it total control over the maintenance, management and business operations for 8,000 garden-style apartment units, 3,000,000 square feet of retail space, and 1,000,000 square feet of warehouse/office space.
Challenge
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Continental Realty Corporation is a $1.5 billion real estate acquisitions and management firm whose digital presence did not reflect its scale or market sophistication.
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The website lacked the clarity and impact needed to support talent recruitment, investor confidence, and resident engagement.
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CRC needed a centralized, high-performing digital platform to serve investors, residents, and job candidates alike.
Strategy
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Redesigned and rebuilt the CRC website as a fully responsive WordPress platform.
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Developed a custom residential property search powered by the Yardi API, enabling real-time portfolio updates.
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Audited and updated the site to meet ADA and WCAG 2.0 AA accessibility standards.
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Implemented an aggressive SEO strategy focused on job listings, career visibility, and organic traffic growth.
Results
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Achieved top search engine rankings for CRC job listings and recruiting-related keywords.
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Increased Careers section traffic from 8% to 25% and generated an average of 44 applications per position per month.
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Expanded website usage through the apartment finder, reducing inbound calls related to availability and billing.
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Established the website as a central hub for social and email marketing efforts.
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Earned first place in the Property Management Association’s Marketing and Advertising Excellence Awards for Agency Developed Submissions.
Unique and Fully Responsive
Vitamin redesigned CRC’s website and custom built a unique and fully responsive web presence on WordPress. The residential properties section of the website features a custom search application, built by Vitamin and powered by the Yardi API.
View Live Site
Engaging Mobile Experience
CRC’s original site had not been updated in years, making the experience on mobile and retina devices uninspiring and hard to engage with. A big component of the redesign was the responsive update and addition of retina-friendly graphics. Search results on this page populate in real-time. Any changes made within the Yardi database are immediately reflected on the new website’s property portfolio. Properties are also visually represented in a custom Google map, giving users a myriad of ways to find the information they need.
