Your Brand’s Next Evolution.
CreditXpert is the only mortgage credit simulation platform that leverages data science and proprietary AI to help mortgage lenders, real estate agents, and potential homebuyers from every credit band identify potential opportunities to secure the best rates and terms. Their mission is to make homeownership more accessible and affordable to all – offering transparency and freedom to homeowner hopefuls.
CHALLENGE
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Mortgage lenders had long access to CreditXpert’s credit simulation tool, but its value was underutilized.
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Applicants rarely received actionable insights that could improve credit scores and loan eligibility.
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Low awareness meant lenders and consumers missed opportunities to qualify more borrowers and close larger, more profitable loans.
STRATEGY
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Clarified a complex product with simple, benefit-driven messaging tailored to mortgage lenders.
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Used real data to demonstrate how credit optimization leads to higher approval rates and increased loan volume.
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Supported the narrative with a clean, modern user interface that reinforced trust, credibility, and innovation.
RESULTS
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Launched a targeted campaign that exceeded engagement benchmarks for the financial services category.
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Generated qualified leads through gated thought leadership, including proprietary credit and mortgage insights.
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Positioned CreditXpert as a trusted authority in credit optimization and early-stage mortgage decision making.
Visualizing Credit Optimization
CreditXpert’s credit simulation technology delivers powerful value to mortgage lenders, real estate professionals, and homebuyers, but its complexity required clarity. We used animation and custom illustration to humanize the brand and simplify how the platform works. The site experience centers on an interactive simulation that quickly demonstrates how credit optimization can improve applicant scores across all credit bands, helping lenders qualify more borrowers, close larger loans, and increase profitability.
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Credit Optimization Across All Borrowers
CreditXpert’s platform delivers measurable improvement across every credit band, from borrowers struggling to qualify to those looking to increase purchasing power. Powered by AI and insights from nearly one billion credit inquiries, the technology generates personalized plans to improve credit scores in as little as 30 days. Through custom illustration and animation, we visualized the borrower journey, clearly demonstrating how credit optimization helps lenders qualify more applicants and close stronger loans.
Conversion Focused
Strategically placed calls to action within the page content captured users at various stages of the lead funnel. This included a top-level form that expands immediately under the hero illustration, invitations to subscribe sprinkled within relevant content, and larger anchoring calls to action consistently available throughout.
Attracting Talent for Growth
CreditXpert anticipates continued growth as its brand evolves and expands their offerings. Vitamin designed an engaging career page to showcase their new Baltimore headquarters, promote company culture, core values, and benefits. Links to view job opportunities were included throughout the content making it easy for potential hires to apply.
