The Time is Now.
As the largest and fastest growing energy comparison platform in the country, Power Target partners with energy companies, real estate and financial services professionals to create rate comparison solutions that enable consumers to review various rates and switch to more affordable and sustainable monthly energy plans. To date, more than 200,000 consumers have switched energy providers through the two consumer-facing websites they own: compareelectricity.com and electricityrates.com.
CHALLENGE
Professionals in the energy, real estate, and consumer and financial education sectors utilize Power Target’s fully scalable and customizable platform for their own unique websites, offering the cleanest, most consistent user experience possible. But Power Target’s previous website did not fully translate or promote the distinct advantages. The challenge is that Power Target offers a purely digital and faceless product. Vitamin’s goal was to present Power Target as a tangible service that showcases personality and identity, establishing a connection with prospective B2B partners. The previous site also lacked visual interest, a dedicated call to action, and was not well optimized for conversion.
STRATEGY
Power Target required an approach that would effectively help prospects make a meaningful connection with the technology. In order to give dimension to, and present the real-world implications of their platform, it was essential that Power Target’s website and messaging personify the benefits of the technology. The new site had to allow for quick user understanding of the platform’s advantages, while a brand refresh and logo tune-up could make the UX light, cool, and welcoming. Vitamin strategized an approach that employed large-scale visualizations and simplified user experience to present the brand in a way that embodies their mission and immediately translates the ways in which their partners will benefit.
RESULTS
The new Power Target online experience makes complex concepts easily digestible with custom illustrations, a streamlined hierarchy, and direct calls to action. Each message is accompanied by its equivalent illustration, which makes simple work of visualizing its real-world impact and application. With heavy emphasis on the platform technology, performance, and partner experience, the new website tells Power Target’s story in a narrative that captures its core areas of expertise and trusted reputation in the industry.
Vitamin also provided a brand refresh with an updated logo and a vibrant green color palette across the site. Site visitors are treated to a forward-thinking interface that speaks to all potential customer personas. As a result, Power Target visitors enjoy an instant comfort level and understanding of the platform’s advantages. A once faceless product now enjoys a personality that encourages a customer connection.
Rough notes for the copywriter to reference if it helps—Text here about creating a brand (Logo variations) that needed to serve as a stand-alone graphic with location and other details for the client to utilize. The campaign drove traffic to design a microsite to promote awareness and attendance at the live event.
Two phases, first to drive team participation, and second for the public to attend. Focused on family fun. A unique UX challenge was that the race and festival had two different times. it became two events in one. We needed to create two paths so the user wouldn’t get the timing details of the race mixed up with the festival and music. This allowed us to go into further detail on both the race timeline and festival attractions.
Text here about a focus on mobile experience and social outreach since it was general public-focused. Spotify, Facebook, Instagram etc.
T4xt here about the campaign materials – web banners and outdoor. Volta charger, billboard, and orange barrel Baltimore harbor kiosks. Do we talk about “The Myth is true”?
