Your Brand’s Next Evolution.
Ellin & Tucker is more than an ordinary certified public accounting (CPA) firm. They are a strategic partner, a counselor and an advocate. Ellin & Tucker remains by your side. Vitamin branded these attributes as “In The Room.” The In The Room campaign depicts the firm by the client’s side, delivering expert perspective for each moment, large or small.
Challenge
-
Create a distinct advertising platform that differentiated Ellin & Tucker in a crowded accounting landscape.
-
Develop messaging that resonated across multiple industries while remaining highly relevant to each audience.
-
Reach senior decision makers in the Baltimore–Washington region with work that felt human, credible, and memorable.
Strategy
-
Developed the “In the Room” campaign, using humor and narrative to humanize complex business decisions.
-
Tailored creative executions to specific industries, ensuring relevance without fragmenting the core idea.
-
Designed a drive-to-web microsite that extended the story and captured email sign-ups for ongoing nurture.
Results
-
A standout, episodic campaign placed alongside industry-specific content in leading business journals.
-
Clear differentiation from traditional accounting firm marketing through memorable, story-driven creative.
-
Growth in industry-specific email lists, supporting sustained engagement beyond the campaign.
Relatable Stories
From a young lawyer-to-be who defended his dog, to a young woman who gave herself an ill-advised haircut, the “In the Room” campaign captures an early propensity for business that almost anyone can relate to.
View Live Site
Drive-to-Web
The In the Room microsite is the ultimate destination for each unique story and brings the children’s transformations to life in an even more experiential and immersive way.
Ongoing Engagement
The microsite expands upon Ellin & Tucker’s unique value proposition and showcases their depth and breadth of industry expertise. The microsite also provides a lead-generation form for visitors to remain engaged, learn more or contact the firm for new business.
Mobile-First Perspective
We believe in designing for an optimal mobile experience. This campaign is built to come to life on all devices and tell a rich, engaging brand story.
A Concept with Legs
The “In the Room” campaign has been so successful that Ellin & Tucker is extending it throughout the next year to include additional concepts. They will be using it as the foundation for their messaging platform and upcoming website redesign.
