Your Brand’s Next Evolution.
Ellin & Tucker is more than an ordinary accounting firm. They are a strategic partner, a counselor and an advocate. Ellin & Tucker remains by your side. Vitamin branded these attributes as “In The Room.” The In The Room campaign depicts Ellin & Tucker by the client’s side, delivering expert perspective for each moment, large or small.
Challenge
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Modernize Ellin & Tucker’s website to reflect the sophistication, energy, and caliber of the firm today.
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Integrate the “In The Room” campaign into a cohesive digital experience, not a standalone idea.
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Attract higher-value clients and top-tier talent with a presence that matched the firm’s reputation.
Strategy
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Led with a disciplined content strategy that organized nearly 75 years of experience into intuitive pathways.
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Designed clear user journeys by industry, service, and capability, enabling exploration without friction.
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Structured content to cross-reference expertise and services, reinforcing depth, relevance, and differentiation.
Results
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A modern website that now serves as the central hub for Ellin & Tucker’s marketing ecosystem.
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Seamless alignment across advertising, digital, and public relations with one cohesive brand story.
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A forward-thinking digital presence that authentically reflects firm culture and attracts both clients and talent.
Bringing “In the Room” to Life
The new Ellin & Tucker website was designed to bring the firm’s core difference of “In the Room” to life in an experiential way through every facet of the site. From animated storytelling to intuitive wayfinding, the site is meant to guide with same level of intention and care that clients experience when partnering with Ellin & Tucker.
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Unparalleled Knowledge
Ellin & Tucker develops lasting partnerships with their clients by offering far more than accounting. They have a unique ability to provide expert counsel when their clients need it most. This ability comes from the unparalleled knowledge of their staff. A dedicated Services section of the site outlines all of their core capabilities but more importantly, these services are highlighted throughout the site experience based on relevant industry or news content.
Diverse Industry Expertise
Ellin & Tucker wins their clients over not just with the thoroughness and knowledge of their experts, but with the depth of their vertical expertise. The new website content strategy is heavily oriented around the firm’s core areas of expertise. Relevant thought leadership and services content is carefully curated and cross-referenced throughout each area of expertise.
Insights & Thought Leadership
The website features a very robust “Insights” section that aggregates videos, webinars, and thought leadership pieces from Ellin & Tucker experts. The section enables site visitors to filter through the extensive library by a number of categories and dynamically serves up related content based on the category. Individual Insight articles are highlighted throughout the site as supporting content to substantiate relevance and expertise.
Dynamic Recruitment Vehicle
The website is not only a catalyst for business development, but is also a powerful tool for recruitment as Ellin & Tucker is a growing firm. The site is full of rich photography of team members working together to help paint the picture of the collaborative, hard-working, family, corporate culture that the firm enjoys.
Lead Segmentation
Throughout the site are opportunities for prospects to start a conversation with the firm or sign up for one or more of Ellin & Tucker’s newsletters geared very specifically to key industries. This lead segmentation strategy is fully automated and enables Ellin & Tucker to message in an extremely targeted and strategic way to prospects who have expressed interest throughout the website.
