Your Brand’s Next Evolution.
For more than 85 years, Global Refuge has provided the resources, guidance, and community to help forge a way forward for new Americans. The organization is committed to helping people reimagine the possibilities while providing a soft place to land. Global Refuge has built a legacy of compassion by walking alongside more than 800,000 new neighbors as they rebuild their lives in the United States.
CHALLENGE
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Global Refuge offers a wide range of programs supporting immigrants, refugees, and asylum seekers.
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The website no longer clearly communicated mission, impact, or priorities as organizational needs evolved.
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Cumbersome navigation and unfocused content weakened engagement with donors, volunteers, and partners.
STRATEGY
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Refocused the content strategy around storytelling to highlight real impact and drive engagement.
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Integrated stories and calls to action throughout the site to make giving and involvement seamless.
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Rebuilt navigation and content structure around donor, volunteer, and stakeholder journeys.
RESULTS
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Launched a homepage that immediately connects users to Global Refuge’s mission and impact.
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Organized content around outcomes, helping users quickly understand where and how to engage.
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Integrated CRM, donation, volunteer, and advocacy platforms to support long-term growth and conversion.
New Name, Same Mission
The new website marks a new chapter for the organization with a complete rebrand and renaming of LIRS to Global Refuge. With support from individuals and institutions across the United States, from government, to faith leaders and communities, corporate partners, and philanthropic donors, Global Refuge is able to provide direct assistance and resources to immigrants, refugees, and asylum seekers who are seeking safety in the U.S.
View Live Site
Everyone has a Story
Effective and impactful storytelling is central to building lasting relationships with supporters. To allow for stories to be shared throughout the site, Vitamin created several flexible content modules to highlight testimonials, news, videos, and statistics prominently, in a way that feels natural to the user and adds richness and dimension to the content.
Navigation on a Mission
Presenting a robust breadth of content in an easy to digest format was central to facilitating Global Refuge’s goal to increase user engagement. The main menu was organized by focal area, with quick links allowing users to see a brief summary of the section content, and then follow a clear path to learn more, give, or volunteer.
Content within Context
For a site of this size, functionality and content management are critical. Flexible modules house a library of multimedia content that are easy to create, update, and feature in dynamic ways across the site. This allows Global Refuge to showcase the ongoing real-world impact of their work, while maintaining control over branding and assets to ensure web pages stay current and relevant over the long term.
