Your Brand’s Next Evolution.
Hi-Tech Fasteners is an ISO-certified, master-stocking distributor of electronic hardware, fasteners and components to customers around the world. They carry a diverse inventory from the best brands in the industry through distribution facilities in the United States and Canada. Customers trust HTF as a dependable partner with a complete understanding of prototyping, design process and first production runs.
Challenge
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Modernize the brand identity and website for a multinational distributor known for immediate access to rare and hard-to-source inventory.
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Transition the digital presence into a mobile-first, lead-generation platform built for future CRM and inventory system integration.
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Craft outbound messaging that clearly communicates speed, scale, and reliability across global markets.
Strategy
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Evaluated and refined the brand name to create a more scalable, globally relevant identity and logo system.
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Elevated the company’s multinational reach and responsiveness as core brand differentiators.
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Designed an intuitive UI/UX framework that guides users toward forms and optimized lead-generation funnels.
Results
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Launched a refreshed brand with flexible long- and short-form naming to support long-term adoption and recognition.
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Delivered a mobile-optimized, animation-driven website that clearly tells the brand story and supports buyer intent.
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Achieved strong organic SEO performance, generating five to ten inbound product inquiries per day without paid media.
Mobile-Compliant Lead Generation
Animation-friendly, mobile-compliant lead-gen optimized and designed to get the point across immediately: HTF has the parts you need, wherever you are.
View Live Site
A Face to a Name
HTF customers know the company is driven by it’s people. Relationships formed are deep and connected. We took the time to appropriately embody the people behind the product through use of good lighting, attire and friendly faces.
All About Adaptive
Many of HTF’s customers are looking for what they need on-the-go, via mobile devices. The brand experience and lead generation funnel considers this through a seamless journey from mobile, tablet or desktop.
Mobile-First Web Design
A truly seamless experience from mobile to desktop, including animation and movement. One swipe down and the user receives an experience almost identical to that of the full-screen, desktop website.
SEO Optimized for Lead Generation
Large calls-to-action grease the lead generation funnel, making use a breeze for busy eyes and quick tapping fingers trying to quickly identify and consume the content they are seeking.
Brand Collateral
Matching brand collateral consisting of business cards, letterhead, envelopes and thank you cards drive home the brand as a tried-and-true source of the hardware that’s typically harder to find and multiple weeks away from availability.
