Your Brand’s Next Evolution.
Hillis-Carnes Engineering Associates is a multi-specialty engineering firm with advanced capabilities in geotechnical and geostructural engineering, environmental consulting, specialty construction, construction materials engineering and testing, and third-party inspections. The firm provides services for schools, stadiums, highways and housing developments in any location throughout the Mid-Atlantic and beyond.
The Challenge
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Hillis-Carnes’ brand and website did not reflect the scale, tenure, or geographic reach of its 30-plus years of experience.
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A recent transition to an ESOP and leadership changes increased the need for recruitment, retention, and brand clarity.
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With high search volume for industry-specific keywords, the outdated digital presence represented a missed growth opportunity.
Strategy
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Used search volume and keyword research to inform a content strategy focused on clear differentiation.
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Developed a keyword-rich value proposition, web copy, and calls to action aligned to user intent.
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Designed a conversion-focused user experience that guides visitors through defined pathways to inquiry.
The Results
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Achieved significant organic SEO gains across industry-specific and geographically targeted searches.
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Increased engagement from mobile users and improved overall search engine rankings.
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Generated one to three highly qualified inbound leads per week, supported by ongoing content updates through the CMS.
Custom WordPress Marketing Site
A fully responsive, custom WordPress site was built to showcase the Hillis-Carnes broad portfolio of work. The sleek, modern design is an embodiment of who the company is today. The SEO effort put into the project is performing to expectation, generating one to three inbound leads for new business per week. Hillis-Carnes is actively administering site content in-house through the site’s content management system.
View Live Site
Cohesive Both On and Offline
Hillis-Carnes’ print collateral was designed to match the fresh, new look/feel of the website. This effort includes business cards, an updated color scheme for the identity, and twelve custom illustrated icons representing each of the services Hillis-Carnes provides.
Geotechnical and Geostructural Recruitment
The iconography used within the way-finding of the website’s services section was leveraged as the look/feel anchor for four matching banner stands used at recruitment fairs and industry trade shows.
