Your Brand’s Next Evolution.
Infinity Building is a commercial general contractor providing turn-key services in the restaurant, retail, office, and educational construction spaces. We are a family of driven individuals who believe in the importance of honesty and transparency in all that we do. With thorough feasibility studies, design, pre-construction services, and construction management — each completed build is managed with a comprehensive touch. Our approach to general contracting is highly collaborative, prioritizing integrity, prompt responsiveness, and accuracy in service to sharp decision makers who value straightforward processes and the highest quality builds.
Challenge
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An antiquated brand and website no longer reflected Infinity’s role as a full-service commercial general contractor capable of larger, more complex projects.
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Project work was underrepresented digitally, limiting credibility with developers, institutions, and property managers.
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The firm needed a modern platform to support business development, recruitment, and increased RFP activity as the company grew.
Strategy
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Refreshed the brand identity by simplifying the existing mark into a modern, highly legible logo system built for long-term use and scale.
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Designed and developed a mobile-first website with a clear information hierarchy and a WordPress CMS that enables in-house project and content management.
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Crafted messaging and visual storytelling to clearly articulate Infinity’s turnkey capabilities, collaborative process, and integrity-driven approach.
Results
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A cohesive, modern brand and digital presence that accurately communicates Infinity’s depth, professionalism, and evolution as a general contractor.
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Improved clarity around services, experience, and project expertise, strengthening first impressions with new clients and partners.
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A future-ready platform that supports lead generation, recruiting, and expansion into new markets while standing the test of time.
Refined, Scalable Brand Foundation
Infinity Building Services’ refreshed brand distills the company’s identity into a clean, confident system built for growth. The simplified mark retains recognizable elements of the original logo while refining them into a modern, highly legible symbol that performs seamlessly at any scale—from business cards to building signage. An uppercase logotype and subtle typographic details reinforce continuity and credibility, while the overall identity signals Infinity’s evolution into a full-service general contractor capable of delivering larger, more complex projects with clarity, professionalism, and precision.
View Live Site
A Modern Platform for Modern Builds
Infinity’s website interface pairs a refined visual system with a powerful WordPress content management system, giving the team full control to add, edit, and organize projects, services, and sectors in-house. Clear navigation, flexible layouts, and structured content filtering make Infinity’s capabilities immediately understandable while supporting ongoing growth, recruitment, and new business inquiries.
A Digital Platform Built to Convert
Designed mobile-first, Infinity’s new website and brand platform elevate credibility at every touchpoint—clearly articulating capabilities, craftsmanship, and integrity while supporting expansion into new markets, strengthening recruitment, and transforming online engagement into qualified leads and long-term client relationships.
