Your Brand’s Next Evolution.
Igniting Career Growth in Community Service. Jewish Community Services’ Ignite Career Center assists individuals with one-on-one coaching and customized services to help them stand out in the job market through the assistance of highly experienced career coaches. Ignite Career Center also works with employers in all industries and businesses to help connect qualified candidates at all levels, at no cost to the employer.
CHALLENGE
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Jewish Community Services needed a distinct name and brand for its new career center.
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The organization required a clear content strategy to communicate value to both job seekers and employers.
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A clean, intuitive website experience and brand standards were needed to ensure long-term consistency and clarity.
STRATEGY
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Developed audience profiles to understand the needs of job seekers and employer partners.
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Led a strategic naming process focused on momentum, action, and growth, resulting in Ignite Career Center.
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Created a complete brand system, content strategy, and website experience to clearly define positioning and purpose.
RESULTS
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Launched a memorable, action-oriented brand with a clear name, messaging framework, and supporting website copy.
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Delivered a mobile-first website that allows users to quickly self-select pathways and engage with services.
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Established a scalable brand and content foundation that supports outreach, engagement, and future growth.
Catalyst to Success
Our content strategy focused on underscoring the brand message while remaining short-burst and call-to-action oriented. This enabled us to craft a user journey and experience that funnels site visitors to remember, recommend and/or become a client. Our approach considered mobile-first, focusing heavily on the table and smart phone experience.
Go Further. Get there Faster.
The new brand evokes initiative, action, and momentum, and positions the Ignite Career Center as a jumping off point toward success. Our visual identity exemplifies the flow, form and direction of the written content creating a powerfully knit brand that exudes confidence, hope, light and energy.
