Your Brand’s Next Evolution.
For more than 50 years, KLNB has been a proven leader in commercial real estate across Maryland, Washington, D.C., and Northern Virginia. With expertise in the retail, industrial, and office sectors, KLNB has drawn accolades from peers and industry experts alike. And in the process, attracted some of the most talented brokers in the mid-Atlantic with a pool of expertise typically only found at global brokerage firms.
Challenge
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KLNB held a strong reputation within commercial real estate but lacked consistent visibility in the Washington, D.C. market.
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The firm’s brand story, differentiation, and transaction success were not clearly communicated to the broader industry.
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Leadership recognized that a strategic public relations program was essential to attract top brokerage talent and elevate market presence.
Strategy
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Partnered closely with KLNB leadership to define and articulate the firm’s key differentiators and market strengths.
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Built a consistent outbound messaging framework anchored in thought leadership, transactions, and firm performance.
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Leveraged Vitamin’s commercial real estate expertise and media relationships across regional and national trade publications.
Results
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Achieved sustained earned media coverage shortly after launching the communications strategy.
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Secured placements in leading outlets including Washington Business Journal, Baltimore Business Journal, Bisnow, Commercial Observer, Commercial Property Executive, and Mid-Atlantic Real Estate Journal.
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Expanded visibility through broadcast exposure, including interviews on WTOP-FM and Executive Leaders Radio, strengthening brand recognition and recruitment appeal.
Strategically Sharing Success
Vitamin worked closely with KLNB’s internal marketing team and broker leaders to promote significant transactions and story ideas, meant to specifically highlight predetermined message points and highlight the attributes and skills that KLNB wanted to promote across the region. Vitamin targeted media outlets that would deliver the most notable coverage and expand KLNB’s exposure to new prospects and brokers.
Thought Leadership Put Front and Center
With some of the best brokers and commercial real estate experts in the region, KLNB was ideally suited to share ideas and concepts that showcased the firm’s wealth of knowledge and experience to potential clients. Vitamin secured multiple thought leadership opportunities in leading publications including the Baltimore Business Journal, The Daily Record, and Real Estate Journals.
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321 Total Media Hits
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29 m Total Impressions
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50 Subject Matter Experts Engaged
Promoting the Next Generation
In addition to new President Marc Menick, KLNB has welcomed some of the best young brokers in the region, considered to be rising stars in the market. To help share their expertise and prowess, Vitamin secured media opportunities in leading publications, including the Mid-Atlantic Real Estate Journal, allowing their names to quickly spread within the commercial real estate community.
“Vitamin has been a valuable partner of KLNB for over a decade. They have helped us evolve our brand, messaging, and website design over the years, and most recently, assisted us in a total redesign to celebrate our 50th anniversary. We were so pleased with how they handled our brand strategy that we also hired them to take on our PR and Media outreach. I know Vitamin’s team is always available when we need them, they are extremely organized and reliable and do a great job advising us on our internal and external marketing efforts. They have adapted and learned with us over the years and we are excited to continue to work together for many years to come.”
