Your Brand’s Next Evolution.
Lang Orthodontics delivers personalized orthodontic care in a warm, family-focused environment where smaller truly is better. By intentionally limiting the number of patients treated, the practice ensures every patient is seen on time, by a doctor they know, with questions answered and care never rushed. With locations in Ellicott City and Lutherville, Lang Orthodontics offers flexible scheduling and customized treatment plans for children, teens, and adults. From traditional orthodontics to advanced Invisalign solutions, the team is dedicated to creating healthy, confident smiles at every age.
Challenge
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Refresh a decades-established orthodontic brand while preserving trust and reputation.
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Clarify and elevate brand messaging to highlight the practice’s unique, patient-first differentiators.
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Design a user experience and conversion path that turns website traffic into appointment requests and newsletter sign-ups.
Strategy
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Developed a clean, approachable brand identity inspired by the practice’s warm bedside manner and treatment outcomes.
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Built a friendly, intuitive content strategy that guides users naturally through the site toward conversion.
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Leveraged Invisalign-focused content to capture organic search demand and demonstrate clinical experti
Results
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Generated an average of 3–5 highly qualified organic leads per week requesting consultations.
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Achieved page-one Google rankings for Invisalign-related searches in the local market.
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Aligned brand, messaging, and visual presence with the real patient experience, setting clear expectations from first click to first visit.
Simply About The Smile
In orthodontics, it’s simply about the smile. The refreshed brand embodies that mission by keeping things clean, fresh, and simple. The design complements the friendly nature of the practice while presenting appropriately as a professional group of doctors.
View Live Site
SEO-Optimized Lead Generation
Lang Orthodontics’ website is fast, intuitive, and designed to drive patient lead generation. The user experience prioritizes simplicity, guiding visitors quickly to request consultations or submit questions through strategically placed contact forms on every interior page. Compelling content and visual storytelling highlight the practice’s orthodontic services, advanced technologies, and modern office environment, helping prospective patients build confidence and take action with ease.
Identity & Business Card
The Lang Orthodontics logo and business card is clean and friendly; metaphors for the practice itself. The back of the card makes the most of the primary blue in the color palette through a simple flood, complimenting the generous use of white space on the front of the card.
