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LumaSmart

An LED Brand Designed for OEM Partnerships

BRANDING + IDENTITYBRAND MESSAGINGLOGO + STANDARDSPRINT + SALES COLLATERALCONTENT STRATEGYUSER EXPERIENCEWEBSITE DESIGNWEBSITE DEVELOPMENT

LumaSmart is a USA-based contract manufacturer and custom design partner specializing in LED board builds and complete product assembly. Since 2007, the company has collaborated with product designers and OEMs to deliver high-quality prototypes and production-ready solutions with speed, precision, and reliability. Trusted across automotive, industrial, manufacturing, architectural, and transportation sectors, LumaSmart is known for meeting stringent industry requirements while remaining flexible, responsive, and ready to bring complex ideas to life.

CHALLENGE

  • Lacked a clear, modern manufacturing brand identity that reflected LumaSmart’s precision, technical expertise, and role as a strategic LED manufacturing partner.

  • Existing messaging did not clearly differentiate LumaSmart from other contract manufacturers serving OEMs in automotive, industrial, and architectural markets.

  • The digital experience failed to communicate scale, credibility, and speed to engineers and product designers evaluating LED board builds and full product assembly partners.

STRATEGY

  • Developed a comprehensive branding and brand messaging system that translated manufacturing rigor into a clean, confident, and contemporary identity tailored for OEM decision makers.

  • Designed and built a high-performance manufacturing website that clearly articulated capabilities, industries served, and competitive advantages across LED design, prototyping, and production.

  • Aligned content strategy, UX, and visual language to support complex B2B buying journeys, reinforcing trust, clarity, and long-term partnership at every digital touchpoint.

RESULTS

  • Established a modern manufacturing brand identity that positions LumaSmart as a precise, reliable, and future-ready LED contract manufacturing partner.

  • Delivered a scalable, conversion-focused website experience that improves clarity, engagement, and credibility for engineers, OEMs, and product teams.

  • Equipped the sales and marketing teams with consistent brand assets and messaging that support growth, differentiation, and long-term OEM relationships.

Modern Manufacturing Identity

The LumaSmart logo and collateral system translates technical rigor into a clean, modern visual language. Inspired by circuit board traces and the controlled flow of energy, the mark conveys connectivity, accuracy, and partnership at a glance. Applied across stationery and business essentials, the system balances restraint with confidence, signaling manufacturing discipline without feeling industrial or cold. Every touchpoint reinforces LumaSmart as a precise, reliable partner built for complex LED production and long-term OEM relationships.

Engineered Digital Experience

The LumaSmart desktop experience was designed to communicate precision, scale, and technical confidence at first glance. Bold visuals inspired by circuit board pathways establish credibility, while structured content grids guide OEMs through capabilities, industries, and differentiation with clarity. The layout balances immersive storytelling with functional navigation, supporting complex decision-making without friction. Clear calls to action and layered content reinforce LumaSmart’s role as a strategic manufacturing partner built for accuracy, efficiency, and long-term collaboration.

View Live Site

Performance Across Devices

The mobile experience delivers the same technical authority and clarity in a streamlined, responsive format. Content reflows seamlessly to prioritize readability, speed, and action, enabling engineers and product designers to engage on the go. Navigation, industries, and capabilities are easy to access, while visual cues reinforce brand precision and reliability. The result is a mobile-first manufacturing website that supports modern buying behavior without compromising depth, credibility, or conversion performance.

Your Brand’s Next Evolution.

Let’s Begin Together.