Your Brand’s Next Evolution.
Next Step Design (NSD) is an innovative and influential force in foodservice design best known for their work in world-class restaurants, high-end hotels, resorts, and cutting-edge workplace dining. They have been recognized domestically and internationally for its work alongside leaders in the fields of architecture, design, and the culinary arts.
Challenge
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NSD is recognized for innovative foodservice design work for leading chefs and hospitality brands nationwide.
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To remain competitive, the brand needed a stronger digital presence to increase awareness and clearly tell its story.
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The identity had to reflect NSD’s creativity, craftsmanship, and premium design and equipment expertise.
Strategy
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Developed a comprehensive brand messaging system including value proposition, mission, and tagline.
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Designed a new logo and print collateral featuring an organic color palette and hand-drawn elements.
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Built a visually driven website showcasing transformative hospitality projects through large-scale photography and concise, targeted content.
Results
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Delivered a distinctive UI/UX and brand experience that accurately reflects NSD’s creative process and design leadership.
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Enabled prospects to explore project work by market and specialization, supporting faster qualification.
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Generated three to six pre-qualified inbound leads per month through organic SEO and content-driven discovery.
Signature Details
The website leverages a sortable portfolio area using custom filters and categories making it easy for users to access Next Step Design’s impressive breadth of work across all markets. Hand-drawn elements throughout the site are a nod to NSD’s owner Russell LeBow Stilwell’s design process. The Signature Details section of the site allows users to discover the innovative solutions Next Step Design has provided clients.
Seamless Drive-Through Experience
The Next Step Design website was built on a fully customized WordPress theme and designed to work from phone to tablet to desktop, seamlessly, including all portfolio filters, hand drawn elements, and way-finding.
Organic Design
Vitamin selected neutral-tone paper stock one the main side with bright and tasty colors on the opposite. Bright colors painted on the edges of duplexed business cards add a high-touch finish. Each employee receives their business cards in all three colors.
