Your Brand’s Next Evolution.
Our Daily Bread is the arm of Catholic Charities that reaches out to provide access to healthy meals to those experiencing hunger. Since its inception June 1, 1981, they’ve never missed a day of service to the community, including during the Covid-19 pandemic. Nourishing Opportunity takes that mission to the next level by also introducing individuals to other services that could help them transform their lives.
Challenge
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Nourishing Opportunity relies on an annual fundraising appeal to support the delivery of more than 228,000 meals each year.
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Traditional direct mail effectively communicated impact but limited reach and donation efficiency.
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The organization needed a digital presence to expand its audience and simplify the online giving experience.
Strategy
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Developed a clear messaging framework to distinguish Nourishing Opportunity within the broader Catholic Charities ecosystem.
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Designed a focused, easy-to-navigate landing page to guide donors quickly toward contribution.
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Aligned storytelling and calls to action to reinforce mission, impact, and donor confidence.
Results
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Launched a digital fundraising experience centered on dignity, trust, and long-term commitment.
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Helped support the delivery of 261,471 meals in fiscal year 2021 through integrated storytelling and online donations.
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Created a gateway that connects donors to additional programs supporting housing stability, employment, and holistic care.
A Human Touch
It was important that the art direction for Nourishing Opportunity take on a human-centered design. This is why, rather than using a polished, high-fidelity approach, Vitamin opted for sketched graphics to more authentically drive home the idea that this organization is high touch. In addition, being a Catholic Charities organization, the color story pulls from the greater scheme for brand cohesion.
View Live Site
Your Guide to Giving
In addition to sending letters to current and potential donors, the website serves as a digital platform that streamlines the donation process. With direct donation and volunteer pages, it has become much easier for people to get involved with the organization. The site also illustrates the impact of each donation by showing that a $75 donation equates to 17 nourishing meals.
