Your Brand’s Next Evolution.
Old Line Bank is a community bank that balances a local, neighborhood focus with a lending capacity that can support almost any business venture. With over 35 branch locations throughout Maryland, the bank has been supporting the community and local business leaders for nearly 30 years.
Challenge
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Old Line Bank accelerated growth through multiple acquisitions, including Bay Bank, expanding into new geographic markets.
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In newer regions, the bank’s 30-year history and reputation were not yet well known.
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The brand and website needed modernization to establish trust and meet expectations of both retail and commercial banking customers.
Strategy
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Refreshed the brand and digital presence to balance long-standing stability with modern sophistication.
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Leveraged SEO, targeted local search marketing, and traditional advertising to increase regional awareness.
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Built a lead-generation-focused website supporting both consumer and commercial banking products.
Results
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Generated more than 3,000 qualified leads within nine months of launch across multiple banking product categories.
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Drove measurable business impact, resulting in over $2 million in new commercial accounts, loans, and deposits.
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Established a scalable digital foundation that supports continued growth across new markets and acquisitions.
Inspiring Confidence
Old Line Bank’s refreshed brand conveys an ideal balance of the personal, relationship-oriented approach of a small community bank, with the strength, stability and sizable lending capacity that inspires trust and confidence for significant financial decisions.
Search Marketing Performance
To increase awareness in the bank’s new geographic regions, Vitamin utilized search marketing to deliver more than a 70% increase in new visitors. This resulted in a click-through rate 177% higher and a cost per click 51% lower than the finance industry benchmark.
Segmented Lead Nurturing
The website features contextual lead generation at a product level to empower an ongoing lead nurturing strategy with specific intelligence as to where the prospect falls within the sales funnel at all times, for the purpose of enabling related content based upon individual customer needs.
Balance of Marketing & Utility
The website user experience provides easy access to a quick links utility to access frequently used tools as well as a persistent online banking login. All while compartmentalizing the bank’s vast product offerings for their target audiences.
Revolving Product Promotions
The website features promotional product components that enable Old Line Bank to highlight specific products throughout the year, based upon the quarterly goals of the bank.
Mobile-First Perspective
As we continue to see mobile site usage increase, we carefully monitor the activities of mobile users and have an ongoing optimization strategy to align the mobile experience with the goals of end users and customers.
Identity & Collateral
Old Line Bank had a well established brand that Vitamin modernized and refined to appear more digital-friendly. The identity includes a balance of the history and sophistication of a serif font, with the sleek sans serif of the tagline. The print collateral is crisp white and pushes the bank’s brand blue to forefront.
