Your Brand’s Next Evolution.
As the largest and fastest growing energy comparison platform in the country, Power Target partners with energy companies, real estate and financial services professionals to create rate comparison solutions that enable consumers to review various rates and switch to more affordable and sustainable monthly energy plans. To date, more than 200,000 consumers have switched energy providers through the two consumer-facing websites they own: compareelectricity.com and electricityrates.com.
CHALLENGE
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Power Target’s scalable platform supports customized websites across energy, real estate, and financial education sectors.
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The previous website did not clearly communicate the platform’s advantages or differentiation.
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As a purely digital product, it lacked personality, strong calls to action, and conversion-focused design.
STRATEGY
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Repositioned the website and brand to humanize the technology and show real-world impact.
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Simplified messaging and user experience to make the platform’s benefits immediately clear.
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Introduced large-scale visualizations, a logo tune-up, and a refreshed brand presence to create a welcoming, modern UX.
RESULTS
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Delivered an intuitive web experience that makes complex concepts easy to understand.
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Used custom illustrations, clear hierarchy, and direct calls to action to support engagement and conversion.
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Launched a refreshed brand system and expressive interface that gives the platform personality and builds partner trust.
Strategic Brand Positioning
Power Target’s previous branding did not clearly position the platform as a trusted energy comparison solution. Our approach used color, space, and motion to convey confidence, clarity, and credibility. Green was introduced intentionally to signal Power Target’s commitment to sustainability and its role in advancing the energy conversation.
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Humanizing the Platform
Power Target operates in a category of its own, but its digital presence lacked a clear persona prospects could connect with. We approached the platform like a SaaS product, designing a modern, data-driven experience that brings clarity and approachability to complex information. Strategic use of white space, infographics, and custom illustrations makes the platform’s value easy to understand. The result is an interface that clearly demonstrates how Power Target supports business goals while helping consumers take control of their energy decisions.
