Your Brand’s Next Evolution.
Preferred Plastics & Packaging is a master distributor of over 65 product lines including equipment sales and service for shrink systems, carton sealers and gum tape systems. With eight warehouse locations across five states from California to New York, the company has organically grown into one of the largest wholesale product packaging supply distributors in the United States.
CHALLENGE
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Preferred Plastics & Packaging had grown into one of the largest packaging supply distributors in the U.S., but its brand and website no longer reflected that scale or leadership.
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The existing digital presence did not support modern lead generation, distributor engagement, or future eCommerce capabilities.
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The company needed to modernize without losing the credibility, history, and trust built across decades of distributor relationships.
STRATEGY
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Led a brand refresh that respected Preferred Plastics’ legacy while positioning the company as a forward-thinking, trusted master distributor.
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Rebuilt the website to serve as a lead-generation and eCommerce-ready platform, with clear navigation and distributor-focused user journeys.
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Developed refreshed brand messaging supported by custom video and photography to showcase scale, expertise, and operational strength.
RESULTS
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Designed and launched a modern, conversion-focused website built to support quote requests and distributor engagement.
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Structured the platform for future NetSuite inventory integration and account-based distributor logins.
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Established a scalable content and landing page system to support long-tail lead nurturing, thought leadership, and ongoing digital growth.
Designed for Distribution
The Preferred Plastics homepage establishes authority and scale, positioning the brand as a tenured and trusted national packaging distributor while guiding users quickly to action. Clear messaging, strong visuals, and streamlined calls to request quotes set the foundation for lead generation.
Visit Live Site
Designed for Distribution
The Preferred Plastics homepage establishes authority and scale, positioning the brand as a tenured and trusted national packaging distributor while guiding users quickly to action. Clear messaging, strong visuals, and streamlined calls to request quotes set the foundation for lead generation.
Organized Packaging Products
Product pages extend that clarity, organizing a vast inventory into intuitive categories with search-friendly structure, making it easy for distributors to explore solutions, understand applications, and move confidently toward engagement today and future eCommerce.
People Powering Distribution
We took time to highlight the people behind Preferred Plastics, reinforcing trust, scale, and service through authentic, in-warehouse photography. By showcasing real collaboration and hands-on expertise, the experience humanizes the brand and differentiates it from transactional competitors. The result is a clear signal to distributors that Preferred Plastics is not just a supplier, but a high-touch partner invested in relationships, reliability, and long-term success.
Seamless Across Devices
The digital experience was built to deliver consistency and clarity across desktop, tablet, and mobile. Navigation, content hierarchy, and calls to action adapt seamlessly to each screen size, ensuring distributors, front office staff, and sales people can research products, request quotes, and engage with confidence from anywhere. The result is a responsive, future-ready platform that supports modern buying behaviors without sacrificing usability, performance, or speed across devices.
Seamless Across Devices
The digital experience was built to deliver consistency and clarity across desktop, tablet, and mobile. Navigation, content hierarchy, and calls to action adapt seamlessly to each screen size, ensuring distributors, front office staff, and sales people can research products, request quotes, and engage with confidence from anywhere. The result is a responsive, future-ready platform that supports modern buying behaviors without sacrificing usability, performance, or speed across devices.
Extending the Brand System
The business card design establishes a clear standard for how the refreshed brand shows up in the real world, balancing precision, confidence, and consistency on both front and back. That same look and feel was intentionally carried across sales collateral, including PDF flyers, brochures, and presentation decks. By applying one unified visual and messaging system, every touchpoint now reinforces credibility, supports the sales process, and presents Preferred Plastics as a modern, trusted partner at every stage of engagement.
