Your Brand’s Next Evolution.
The Society of Industrial & Office Realtors is made up of the industry’s most elite brokers. With more than 3,400 members in 686 cities and 38 countries, SIOR represents today’s most knowledgeable, experienced, and successful commercial real estate brokerage specialists.
Challenge
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Engage high-performing commercial real estate brokers who expect speed, relevance, and authority.
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Elevate SIOR’s brand to reflect the prestige and rigor of its membership across all touchpoints.
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Align messaging to support the full membership lifecycle, from acquisition to ongoing engagement.
Solution
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Designed a premium Welcome Kit that embodied the sophistication and credibility of the SIOR designation.
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Developed a video-led, HubSpot-powered acquisition campaign with landing pages and email nurture paths.
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Refreshed conference marketing collateral to reinforce brand consistency across Spring and Fall World Conferences.
Results
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A steady flow of qualified leads generated through integrated HubSpot programs.
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Strong positive response to the refined brand from both SIOR members and internal stakeholders.
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An expanded partnership that led to a full website redesign and ongoing content, earned media, and PR support.
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We followed this up with a complete website redesign.
Marketing Automation
Our HubSpot landing pages and corresponding email templates bring the newly refined SIOR tone and messaging to life in an immersive, compelling fashion. We use subtle animation and waypoints to trigger messaging that clearly outlines the nuances of various membership options that are available and that walks visitors through a clear step-by-step process to move forward.
High-Touch Welcome Kit
The SIOR Welcome Kit was designed to dramatically unveil new members’ lapel pins, certificate and support documentation, as well as introduce them to the Marketing Toolkit, which they can now utilize to market themselves as a newly crowned SIOR member. The piece is soft touch and uses a unique coupling of metallic ink and spot varnishes to give an immediate sense of prestige that is world-class.
See More Work for SIOR
We followed this campaign up with a complete website redesign that launched in the fall of 2019. We are actively managing content generation, earned media and are set to support PR efforts throughout the year.
View SIOR Website Redesign