Your Brand’s Next Evolution.
Since 1941, the Society of Industrial and Office Realtors (SIOR) has been the world’s premier commercial real estate organization, with nearly 3,500 members in 686 cities and 42 countries around the globe. Through their highly competitive vetting process, members who attain the SIOR designation are considered the industry’s most knowledgeable, ethical, and successful commercial real estate brokers in the world.
Challenge
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Expand SIOR’s visibility beyond its core audience into broader commercial real estate media.
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Support aggressive membership and revenue growth goals in priority U.S. markets.
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Establish consistent national presence without diluting the prestige of the SIOR designation.
Strategy
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Developed a multi-market earned and paid media strategy aligned to SIOR’s expansion priorities.
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Positioned select SIOR members and board leadership as authoritative industry voices through op-eds and commentary.
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Targeted top-tier national and regional CRE outlets while driving traffic to SIOR’s updated website.
Results
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Secured 41 earned media hits and 51 paid placements across more than 50 leading CRE publications.
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Featured coverage in national outlets including The New York Times, Bisnow, Commercial Observer, and Commercial Property Executive.
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Ongoing media momentum through podcasts, social programs, and member-authored op-eds reinforcing SIOR’s industry leadership.
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172 Earned and paid media placements
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88 SIORs engaged as thought leaders
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63 % National Media, 37% Regional Media
“Working with Vitamin is a wonderful experience. Their attention to detail, knowledge of the industry and our markets, and passion for delivering the best products and service, shines through in every interaction. Our lead generation and brand awareness continues to grow as a result of their public relations and media planning expertise. They are a joy to work with and great at what they do!”
Creating an Avenue of Interest
One of Vitamin’s chief goals has been to build trust and integrity with editors and reporters across the country so they know that SIOR members can always be tapped as leading industry sources, or relied upon for exceptional thought leadership content, regardless of the topic. Vitamin’s team continues to counsel SIOR and its members to ensure each opportunity succeeds in promoting the SIOR brand.
On Site to Provide Full Support
SIOR holds two global member conferences each year in the spring and fall, held in different markets each season. Every conference holds multiple breakout sessions to discuss the state of the market, share new ideas and present opinions on the future. Tasked with attracting, escorting, and coordinating all media opportunities during the multi-day gatherings, Vitamin attends these events regularly, serving as SIOR’s publicity partner and liaison throughout.
When Opportunity Knocks, Helping to Answer the Door
SIOR members are inherently busy, but with dozens of paid and earned media opportunities spread across dozens of publications, subject matter content is a constant need. Members often do not have the bandwidth to meet editorial deadlines. Vitamin’s team consistently handles ghost writing, interviewing and drafting pieces on behalf of members, ensuring they never miss an opportunity to showcase the organization’s vast expertise.
