Your Brand’s Next Evolution.
The Society of Industrial & Office Realtors is made up of the industry’s most elite brokers. With more than 3,400 members in 686 cities and 38 countries, SIOR represents today’s most knowledgeable, experienced, and successful commercial real estate brokerage specialists.
CHALLENGE
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Remain relevant in a broker landscape increasingly led by a younger, digitally fluent generation.
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Elevate the digital experience to reflect the rigor, performance, and credibility of the SIOR designation.
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Serve current members and prospective candidates with equal clarity without compromising either audience.
STRATEGY
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Re-architected the site around distinct, action-driven user journeys for each core audience.
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Implemented clear, purpose-built labeling to differentiate paths for broker search, member resources, and designation pursuit.
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Structured content to reinforce why the SIOR designation matters and how it delivers real professional value.
RESULTS
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The broker search elevated as a primary site feature, anchored in the homepage hero and main navigation.
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A simplified, step-by-step designation journey that doubles as a high-performing member recruitment funnel.
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Increased member engagement through enhanced transaction visibility and integrated promotion of biannual conferences.
More Robust Broker Search
Potential clients can find an SIOR faster and easier than ever using a prominent “Find an SIOR” utility that is showcased both on the homepage hero as well as in primary site navigation. Users can select their location and proximity for their search and filter by member type and area of expertise to return a highly curated list of broker recommendations.
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A Race to Top Transactions
SIORs are conducting millions of dollars in transactions everyday. Properly showcasing these achievements on the website is beneficial from a number of dimensions. Potential clients are quickly impressed by these achievements and it further validates the need to find a broker with an SIOR designation. Current members have their accomplishments recognized and have yet another avenue for clients to find their profile. And potential new members aspire to the heights of the most accomplished SIORs which only fuels their drive to earn their own SIOR designation.
Member Engagement & Recruitment
The new website places added emphasis on SIOR’s biannual conferences, TransACT 360 and CREate 360, to both drive anticipation and registration for the events and to give them a longer shelf life by archiving the events and enabling members to return to the site for session recordings and conference photography. Current members are also able to use the site to market their designation through the marketing toolkit- a resource for logos, presentation templates, team portfolios, and other downloadable tools to help members demonstrate the value of the SIOR network to potential clients.
View Membership Campaign
